Strategy & Execution

If you don’t know where you’re going, any road will get you there.

A solid business strategy that allows for both flexibility and adaptability is key to the success of every organization. Having a plan is akin to having a roadmap on a journey – there may be many ways to reach your destination, but there is always one route that is the fastest, the most efficient, the best road for you.

Seeing that route among all the possibilities, and having the systems in place to be able to follow it is the biggest challenge facing organizations from small and medium sized businesses to not for profits and NGOs. Most owners, leaders, and managers can see where they want to end up, the difficulty come in choosing the path to get there.

Getting a great strategy off the ground can be a serious challenge. When you’re busy putting out fires, it’s tough to stop everything and implement a new way of doing business. What you need isn’t more time or more eyes: what you need is the right systems, people, and processes in place to ensure your business runs effectively and efficiently. We can help by bringing in the best minds to do the work, we can provide training and coaching of employees and management, or we can do a combination at any level of involvement.

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An investment in knowledge always pays the best interest.

Business owners of every scale face many of the same challenges, from cash flow to securing the money needed to enhance production levels, enter new markets, and grow your team. Not for profits face particularly unique challenges when seeking the funding they need to grow and develop.

Looking for investors, funding programs and lenders can prove to be quite an ordeal.

Preparing professional financial and business plans takes diligence, a high standard for quality and above all, experience. And because finance is such a
large part of our business, we can provide you with accurate and robust financial projections.

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Visit NuFocus Capital Group for your business financing needs

Market Development

Looking to expand your market share? Expand your market.

The concept of growth and market development means locating new opportunities for your business. But what is the best route – geographic expansion, a new product offering, or a new target audience? And how you adjust marketing, manufacturing and logistics? Let us help.

Exporting to new global markets is more accessible to small and medium sized businesses than ever before. Whether you are feeling the pressures of global competition or are already convinced that the next stage of growth for your company is to be found in opening a new export market, our team of experts can guide you.

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Leadership & HR

Management is doing the right things. Leadership is doing things right.

One of the keys to an organization’s success lies in its ability to tap into and mobilize the knowledge and talents of its human capital. The mental, physical and emotional health of your employees is fundamental to organizational success – a comprehensive healthy workplace approach is an integral part of a business strategy. When organizations like yours want employees who are engaged with their missions, values and visions, aligned with their strategic plans, and who believe in where the company is going, that’s where the magic happens.

Competent leaders are able to harness the power of their employees to inspire them to achieve great things. True leaders are able to engage the hearts, the loyalty, and the full range of skills of every member of their team – including themselves.

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Make your audience feel something and they’ll go to the ends of the earth for you.

From research to execution and all the steps in between, we’ll craft strategies and campaigns tailored to your needs, and focused on results.

Brand development is not just about logos, tag lines and graphic standard manuals. It’s about figuring out WHY your brand exists, getting to the heart of it. We’ve successfully branded and rebranded everything from small manufacturers to major fundraising campaigns. And enjoyed every minute of it.

In the digital field, we offer way more than just websites, we know how to leverage and gain traction through a plethora of web & social media marketing strategies, engineering-as-marketing, stunt marketing, video and content marketing… the list goes on (and is constantly evolving.)

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In this age of global competition, production efficiency is often the difference between success and failure

Sometimes looking at the same bottlenecks multiple times, with the same filters, results only in moderate incremental improvements. An experienced operations strategist brings a new set of eyes and ideas with years of practical experience to the table, helping you make improvements leaps, before your competitors do.

Many people think that Lean is all about cutting; reducing the work force, cutting inventory, cutting time, etc. However, what Lean really is, is a growth strategy: It is about enabling market share gains and being prepared to enter new markets.

Let us show you how the right processes, applied in the right way, can deliver quantum leaps in your ability to grow sustainably.

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Companies cannot grow through cost reduction and reengineering alone . . . Innovation is the key element in providing aggressive top-line growth, and for increasing bottom-line results.”

We define innovation as the successful implementation of creative ideas within an organization. When “creativity” meets “ability to execute”, real innovation is likely the outcome.

If you look at history, innovation doesn’t come just from giving people incentives: It comes from leaders creating environments where new ideas abound, where those ideas can connect, and where people are encouraged to act. Having access to a seasoned innovation leader, with experiences in creating the right conditions for creativity to thrive can help your leadership team create these right conditions for your company.

Being able to execute is often tied to two key factors: Good process discipline and access to adequate resources including financial resources. With the benefit of a SR&ED and NRC-IRAP technical specialist, we provide technical support to access the funding required to bring your plans to life. What also sets us apart is our ability to uniquely tailor our approach to help you develop the processes and discipline that fits your specific needs.

Let us help you truly leverage the power of innovation, in a way that is right for you and your company.

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To evolve in a sector that is constantly changing, innovation is a must.

With visitors being more and more demanding, tourism is a sector where rapid changes are the norm. In light of varied expectations from travellers, as well as an increase in competition, operators are struggling to stand out.

In this context, the quality of the offer is no longer enough. Success for these businesses now rests on sound management, strong communication and the delivery of unique and unforgettable experiences.

Our team’s expertise has the necessary elements to help you stand out and succeed. Over the last two years, we have been there to support several success stories in the areas of cultural tourism, experiential tourism, culinary tourism or sustainable development tourism. From studying trends to knowing clienteles, to improving management and product offering, our holistic approach will help guide you toward success.

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