NuFocus Strategic Group (“NuFocus,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you interact with us through our website, consultation forms, booking tools, and newsletter subscriptions.
This policy is designed in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation.
1. Scope of This Policy
This Privacy Policy applies to personal information collected through:
- our website (including consultation and contact forms)
- booking and scheduling tools
- newsletter subscription forms
- email, phone, and direct communications
- any related digital services
This policy does not apply to third-party websites linked from our website.
2. What Personal Information We Collect
We collect only the information necessary to provide our services and communicate effectively.
A. Consultation & Contact Forms
- Name
- Email address
- Phone number
- Company name and role
- Details about your business or inquiry
B. Booking & Scheduling
- Name and contact details
- Meeting preferences and availability
- Information submitted in booking notes
C. Newsletter Subscriptions
- Name (if provided)
- Email address
- Engagement data (such as email opens and clicks)
D. Automatically Collected Information
We may collect:
- IP address
- browser and device type
- pages visited and session duration
- referring URLs
This is collected through cookies and analytics tools.
3. How We Use Personal Information
We use personal information to:
- respond to inquiries and consultation requests
- schedule and manage meetings
- deliver advisory and consulting services
- send newsletters and communications (with consent)
- improve website performance and user experience
- analyze website usage and engagement
- comply with legal obligations
We do not sell personal information.
4. Consent
We rely on both express and implied consent, depending on the context:
- Express consent is obtained for newsletter subscriptions and marketing communications.
- Implied consent may apply when you voluntarily submit information through forms or booking tools.
You may withdraw your consent at any time, subject to legal or contractual obligations.
You can unsubscribe from communications at any time using the unsubscribe link in our emails.
5. Marketing Communications (CASL Compliance)
In accordance with Canada’s Anti-Spam Legislation:
- We only send marketing or newsletter communications with your consent
- You may unsubscribe at any time
- We maintain records of consent where required
6. Disclosure of Personal Information
We may share personal information only where necessary and with appropriate safeguards.
A. Service Providers
We may use third-party providers for:
- booking and scheduling systems
- CRM and email communication platforms
- website hosting
- analytics tools
These providers process information on our behalf and are required to protect it.
B. Legal Requirements
We may disclose information where required by law or to protect our legal rights and safety.
7. Cookies and Tracking Technologies
We use cookies to improve website functionality and performance.
These may include:
- Essential cookies (required for website operation)
- Analytics cookies (to understand usage and performance)
- Performance cookies
We do not use advertising cookies without consent.
You can manage cookie preferences through your browser settings.
8. Data Retention
We retain personal information only as long as necessary:
- Inquiry data: typically up to 24 months
- Marketing data: until consent is withdrawn
- Advisory and client-related information: as required for business or legal purposes
9. Safeguards
We use reasonable safeguards to protect personal information, including:
- secure systems and infrastructure
- restricted access controls
- encryption where appropriate
However, no method of data transmission is completely secure.
10. International Data Transfers
Some service providers may process data outside Canada (including the United States). In such cases, information may be subject to foreign laws.
We take reasonable steps to ensure appropriate protection.
11. Your Rights
Under applicable Canadian law, you have the right to:
- access your personal information
- request corrections
- withdraw consent
Requests can be submitted using the contact details below.
12. Complaints
If you have concerns about how your information is handled, you may contact us.
If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada.
13. Children’s Privacy
Our services are intended for business audiences. We do not knowingly collect information from individuals under the age of 16.
14. Contact Information
Privacy Officer
NuFocus Strategic Group
Moncton Office:
599 Main Street, Suite 206
Moncton, NB E1C 1C8, Canada
Phone: 506.860.6060
Toll-Free: 1.866.860.6060
Email: info@nufocusgroup.com
15. Changes to This Policy
We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.
